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Example Custom Marketing Strategy

Example Marketing Brochure

 

"Christian understood how to sell a home in today's market, from recommending competitive pricing to taking advantage of the internet to target homebuyers. He took charge of the project, arranging for painters and home stagers to help get our house in prime condition. All of his work resulted in a hassle-free and quick sale -- above our asking price."

- The Suellentrops, 2008

 

"I have purchased and sold two condos with my good friends at Arborview Companies. I have always recommended them to my friends and family members with excellent results. In a time of a cooling market, I would not go anywhere else to get fast results."

-Keith Florian

 

"Arborview is a great full service real estate firm. I have worked with Christian Iantosca twice now and would recommend him to anyone. He knows the local Boston market extremely well.  My most recent transaction included the renovation of my first condo (which Christian helped me find), sale of that condo, and purchase of my new condo. Christian knew exactly what cosmetic improvement needed to be done to get my old place market ready, and we had a signed P&S in 1.5 weeks!  He coordinated contractors to quickly do the work with minimal disruptions to me.

The area where Christian's talents shine most is during sticky negotiations.  I could write a whole paragraph on the purchase of my new place . . . needless to say I was very impressed.   Additionally, the legal (Mark Murphy)  and banking (Peter Hughes) contacts Christian has are second to none."

-Douglas H Ashworth

 

"Arborview Realty was unbelievable. From the first call, to the minute we sat down, Christian Iantosca had all his facts, knew the market, and had the answers to all our questions. We have dealt with four Real Estate companies, and I have to say that Arborview Realty was straight and honest from the very beginning. I cant say enough about working with this group. They are professionals at every level."

-Rosemarie Cllinton

  
  Sellers
Arborview's Realty department has a huge advantage over other agencies; we employ in house graphic and web design professionals. This team of designers is part of a sophisticated marketing division which exists only to create campaigns and formulate marketing strategies for your property. The main focus is on creating the right image for each project and targeting the right markets and audiences. Each campaign is customized to your property, combining all facets of design to reach the target in a variety of media including email, web, print, and an arsenal of effective material. Arborview strives to continually lead the industry in performance, creativity, and, above all, client satisfaction. Why choose Arborview for marketing & sales?

  Homeowners
• Local Knowledge
Having established ourselves as specializing in Jamaica Plain and the Greater Boston area, we are very familiar with the local market. We know who the prospective buyers are, and the most effective ways to find them.
• Dedication
Unlike larger companies, we limit the number of listings we service at one time to a minimum to focus all of our attention on getting your property sold quickly. More time spent on your project equals a greater abundance of qualified buyers, higher sales prices and ultimately, overall satisfaction of all parties.

• Technology
The Real Estate industry is changing quickly. Email, websites, and other electronic marketing tools are allowing savvy brokers to reach all the prospective buyers no matter where they are. We embrace all the latest tools to help sell your property to the right market audience for your particular project.

• Enthusiasm
We love Jamaica Plain and Boston. The entire team owns or lives in Boston and is passionate about what it has to offer. We are eager to express this to buyers who may not have considered buying in certain areas, or are not familiar with Boston.
• Exposure
Open houses are an obvious, and frankly, exhausted method of marketing property. We go much further with gourmet Broker wine tasting, virtual tours, phenomenal brochures designed by our in-house graphic design team, a web site dedicated to each project, and many other emerging online marketing tools. Bottom line – we want every possible buyer and we find them.
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New Construction & Developers
• Performance History
Our team specializes in creative marketing of New Construction Condo projects. Past successes include:
41 Farragut Rd South Boston – 3 New Units total Sellout: $ 1,945,000
30 Dwight St. South End – 4 Units Renovated Sellout $ 1,425,000
38 Clive St. Jamaica Plain – 3 New Units Sellout $ 1,325,000
20-A Cranston St. Jamaica Plain – 3 New Units Sellout $ 1,199,000
31 Iroquois St. Mission Hill – 2 New Units Sellout $ 889,000
120 Chestnut Ave Jamaica Plain – 3 New Units $ 1,520,000
25 Burr St. Jamaica Plain – 2 New Units $ 1,099,000
• Pricing
We know all developers are interested in making the best profit possible. We aim to help you exceed your goals. We continuously gauge the market and aim to price units where they will drive interest and create a buzz. Slightly under priced units often receive multiple offers and sell quickly. We will create a custom spreadsheet analyzing this pricing strategy to show you how slightly lower sale prices that occur in quick succession will increase your profit margin. We will even create a spreadsheet modeling the entire project with all costs and variables to keep you abreast of the potential profit when we are negotiating an offer. We give you concrete information which results in confident decisions.
• Building Experience
No other Realtor around has the building experience we do. In addition to being excellent salespeople, we also enjoy the technical side of a home and how it goes together. This means better communication between buyer and developer which means less stress for both parties. Also, many Realtors miss out on selling profitable upgrades to buyers who want them. We know what can be done, how much it should cost and how easy it will be to complete. As the developer you make all the decisions, but we offer ideas on how to make each sale more profitable, resulting in a customer that gets everything they want. Most buyers today have very little understanding of homes and improvement. They usually want a few things changed by the developer and we can turn these into opportunities rather than headaches.
   
 
  Example Custom Marketing Strategy

• Full color brochure containing maps & photographs to be distributed to all Real Estate offices in the city

• Virtual tour with professional photos on MLS listing, Realtor.com, Boston.com, MSN, AOL, and many other global Real Estate web sites

• Sunday and weekday regular open houses staffed by members of our three broker team
• Detailed MLS listing and linknet listing with dozens of professional photos
• Unique ads on web sites such as Craigslist that attract a specific set of Buyers
• Broker’s parties on site showcasing the units to the top Buyer’s Agents in Boston
• In depth analysis of competition currently on the market and up-coming
• Price per square foot appraisal will be done to set list prices aggressively while appearing to be a “good deal” which all buyers are now after
• Excellent service for all showings. Part of our philosophy is drop everything if a customer wants to see a unit. We always accompany the Buyer to showings and give detailed tours pointing out all the benefits to build value.
• Most consumers are aware of Brokers' desire to give a hard sell and make a deal. We realize buyers of property in the city are more sophisticated and desire information to help them make an informed decision. We certainly have well honed sales techniques, however we listen to the buyers needs and satisfy them.
• Many of our New Development listings have been features in the Boston Globe or Boston Homes Publications with interviews and details on the project.
• It will be important to market not only to buyers looking in JP but to anyone considering a home in Boston. Our experience tells us that 60% of the buyers will currently live in JP while the others will be new to the city or live in another neighborhood. We will promote these units all over the state and the Country with the use of technology.
• Our direct cell phone numbers will be on all the literature and signs related to the property. If a buyer has interest and calls, they will not get our office voicemail like some agents. Instead they will speak to us directly so that we can build their interest and schedule to get them into the property.
• Our team will create custom full color flyers as well as promotional DVDs containing pictures, floor plans, pricing, area information and maps, and even virtual tours that will be available in a protected box for buyers to pick up at all hours of the day or night. This will allow even casual buyers to get excited and see the quality of the project from the comfort of their own homes.
• Distribution of promotional DVD to all Boston area Real Estate offices with enclosed incentives for accepted offers presented within certain timelines.


This is just a sampling of what Arborview can offer its clients. Contact Christian Iantosca for a no obligation meeting to discuss a custom strategy and marketing campaign for your sales project.